‘If cats looked like frogs, we’d realise what cruel little bastards they are. Style. That’s what people remember.’ ~Terry Pratchett People love beautiful things – it’s both a social and biological phenomenon. Research actually shows that window views of landscapes can speed patient recovery in hospitals, aid learning in classrooms, and spur productivity in the...Read More

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...Read More

In a 2007 social experiment, one of the world’s greatest violinists, Joshua Bell, disguised himself as a busker and played for 43 minutes at a Subway station in Washington. Of the 1,097 commuters who passed by, only seven paused to listen. At the end of the experiment, Bell had collected just $37 – a lot...Read More

Oi! (as the Mols’ say)   I’m really honoured to be asked to open up this week’s Outside idea and to hopefully introduce some weekend dreaming into your lives – in the form of new adventures.I’m Michelle Goulding and I am your local trustworthy independent travel agent. In my previous life, I was tied to...Read More

Curious? OK so I’m not talking about catastrophic failure, but like exercise, controlled failure, little and often can lead not only to innovation, but also to joy. Just take a moment to have a think about a moment in your life when you discovered something new, when you saw something amazing in nature or tried...Read More

‘Know thyself, know thy enemy. A thousand battles, a thousand victories.’ Sun Tzu, The Art of War. Last week I talked about reframing the idea of selling into looking for people you can help. This week, I want to help you get clear on “the perfect person to help” A buyer avatar is a detailed...Read More