blogs

from Oi & The Alliance

Blogs

from Oi & The Alliance

Our latest blogs

Digital Marketing trends for small business owners in 2023

Digital Marketing Trends in 2023

Digital Marketing Trends in 2023 Did you hear about the #Breaking2 campaign by Nike back in 2017? Here’s how the story goes… The company came up with this brilliant marketing campaign that would go down in history and marketing books.  Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy. They...
Read More

Networking in…with Fiona Scott

Networking in…with Fiona Scott At this week’s Networking-in…we were honoured to have a talk on all things PR with award-winning no-nonsense journalist, blogger, media consultant & TV producer/director Fiona Scott. Fiona dived into how to make news-worthy content. She explained the importance of storytelling, which is, as she said, “at the heart of PR.” Journalists...
Read More
Why you should tap into the powers of manifestation and visualisation

The power of manifestation

The power of manifestation How do you move from extreme poverty to becoming the richest person in the world? In 1835, Andrew Carnegie was born in Scotland. Suffice to say, he and his family were POOR. And not just that. They lived in a typical weaver’s cottage. It had only one main room, shared by...
Read More
Researching the regulars at a networking group

Do you know the regulars at your networking group?

Do you know the regulars at your networking group? A few weeks ago I was speaking to a client about her 2023 networking strategy. We started talking about her business. And we went into her unique selling points, and who she needs to get talking to. And one thing became crystal clear. Her business values...
Read More
Never too late to find success Colonel Sanders Kentucky Fried Chicken Headshot

It’s never too late to find success

It’s never too late to find success It’s never too late to find success. At the age of 65, Colonel Sanders of Kentucky Fried Chicken fame was living off of $105 a month in social security checks, and had contemplated suicide. It’s fair to say that he’d had a tough life. His dad died when...
Read More
Ways to start the year correctly

5 Ways to start the year on the right foot

5 Ways to start the year on the right foot Once, there was a strong woodcutter who didn’t have a job. He decided to ask for a job in a timber merchant, and he got it. The job paid well, and he was determined to outdo himself. His boss gave him an axe and told...
Read More
Common mistakes entrepreneurs make

6 Common entrepreneur mistakes and how to avoid them

Common entrepreneur mistakes and how to avoid them When Scott Seamans first presented the idea of crocs to his friends George Boedecker and Lyndon Hanson, he was dismissed in seconds. They said they were ‘the ugliest pair of shoes’ they had ever come across. Even so, they admitted that they were ‘the most comfortable shoes...
Read More
Plan for success in 2022 Outside ideas business plan

Planning for Success in 2023

Planning for Success in 2023 : An Outside idea   I read the other day that 49 out of 50 businesses are started without a business plan. I was shocked…  Having done a business degree, all my early businesses had detailed business plans that ran to pages and pages of text with charts and numbers...
Read More
How to improve your networking skills

How to get better at Networking

How to get better at Networking 15 years ago, I walked into my first ever networking event ever. I’d attended a ‘grow your business’ event, and at the end of it, a local photographer approached me. He praised my business thoroughly. Afterwards, he invited me to a breakfast meeting to meet other business owners. He...
Read More

Want invites, news & Outside ideas?