An Outside idea from Cathy Dunbabin : “Are you the one?” How do you know when you’ve found the one?Well, romantically, it usually ends up in a ring, a few I do’s and jetting off somewhere warm. Granted, we may have had to kiss a few frogs, but we quickly develop an idea of what we...Read More

An Outside idea: Should you be sacking some of your customers? Absolutely. Humans love to find patterns and categorise things. It’s a survival trait that has been passed down from our ancestors because patterns almost always enable us to make successful predictions.Ranking your customers involves finding behavioral patterns throughout the sales process and categorising them.Identifying...Read More

An Outside idea : How America’s 34th president segmented his tasks. Dwight D. Eisenhower had an impressive portfolio. He served as a general in the US Army, as supreme commander of the allied forces in Western Europe during World War 2, as president of Columbia University, and as president of the United States, yet still...Read More