The Alliance Book Review : The Go Giver

It’s no secret, I’m a big fan of business fables.

Last month The Alliance committed to read The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg and John David Mann. The Go Giver joins a small but illustrious group of books that I’ve read cover to cover twice. It’s a quick read with short pages full of good, solid business principles. 

The book’s main character is Joe, a young, ambitious and hard working employee. Joe finds himself at the end of the quarter, struggling to meet his goal and about to lose a big contract. Joe decides to “network” with a colleague to rescue the big contract. He’s introduced to a legendary consultant, Pindar, who is referred to by many as “the chairman.” 

He hopes that he can use Pindar’s clout and leverage to help him land this key account. After reaching out to Pindar he is shocked to find out that his request for a meeting has been granted the very next morning.

Over the next week Pindar introduces Joe to a series of entrepreneurs, who teach him the 5 Laws of Stratospheric Success. Through the process Joe learns how each of Pindar’s friends implemented the laws of success in their business. Joe learns how to change his mindset from one of getting to one of giving, and how putting others first leads to more than he ever expected.

The lessons Joe learns are: 

  1. The Law of Value — Your true worth is determined by how much more you give in value than you take in payment.

For anyone who struggles with making sales, this simple but profound statement could change everything. 

  1. The Law of Compensation — Your income is determined by how many people you serve and how well you serve them.

Put simply, the more people that you help, the more success that you’ll get. Observe any successful person or business around you and you’ll find that the only thing that they’re doing great is serving their customers / friends / acquaintance well.

  1. The Law of Influence — Your influence is determined by how abundantly you place other people’s interests first.

People who give are magnetic. If you go an extra mile for someone, they remember. When you see those people who have a lot of influence over society, in business or in local communities, you’ll notice that they reached there by putting other people’s interests first consistently.

  1. The Law of Authenticity — The most valuable gift you have to offer is yourself.

The most valuable gift you have to offer is to be yourself. You must be comfortable in your own skin. 

  1. The Law of Receptivity — The key to effective giving is to stay open to receiving.

The key to giving is being open to receiving. Be comfortable and open to receiving

The book has some fabulous quotes, These were some of my favorite:

  •  The majority of people operate with a mindset that says to the fireplace, ‘first give me some heat, then I’ll throw on some logs. ‘ Or that says to the bank, ‘give me interest on my money, then I’ll make a deposit.’ And of course it just doesn’t work that way
  • Most of us have grown up seeing the world as a place of limitation rather than as a place of inexhaustible treasures. A world of competition rather than one of co-creation.
  • What you focus on is what you get.
  • Your true worth is determined by how much more you given value than you take in payment.
  • All things being equal–people do business with and refer business to those people they know, like and trust.
  • Your income is determined by how many people you serve and how well you serve them.
  • Your compensation is directly proportional to how many lives you touch.
  • If you want more success, find a way to serve more people. It’s that simple.
  • Your influence is determined by how abundantly you place other people’s interests first.
  • Whatever it is that you sell, you can excel by adding value. If you need money, add value. And if you need a lot of money, add a lot of value.
About the author

My clients build brilliant businesses and spend more time with their families.

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