Networking in…with Fiona Scott

At this week’s Networking-in…we were honoured to have a talk on all things PR with award-winning no-nonsense journalist, blogger, media consultant & TV producer/director Fiona Scott.

Fiona dived into how to make news-worthy content.

She explained the importance of storytelling, which is, as she said, “at the heart of PR.”

Journalists aren’t interested in your products and services. That’s advertising.

And the media works with small business owners who want to be more than just a product/service.

So, with that said, what are the stories in your business?

Think beyond the actual business. What are you willing to put out there?

Fiona shared a couple of really useful resources, including Facebook groups like FeatureMe! UK  and Lightbulb that can link you with journalists.

She also shared Responsesource as an outlet to connect you to the media!

Beyond her talk, the room was full of energy, laughter, and meaningful conversations.

Check out our upcoming events here.