You knew that the Mona Lisa was stolen, right?
That’s what made her famous. Prior to that, she’d been a fairly unremarkable woman who, for nearly 400 years, was of interest only to those in certain arty circles. Her fame stems from a few RAVING FANS – art critics and poets who were so enamoured by her, that they wrote things like:
These descriptions from her RAVING FANS made her increasingly popular, culminating in her theft in 1911 – which solidified her status as a global cultural icon.
A Raving FAN is a loyal customer who’s so happy with your product or service that they shout from the rooftops about you. On the LADDER OF LOYALTY, raving fans are the most valuable type of customers, and they help grow your brand by pointing more people towards your business. They are the best, and every business needs them if they want to grow.
The term Raving Fan was coined by Ken Blanchard, who says that to create Raving Fans, you need to:
- Get extremely clear on who you want to serve and what you want to deliver.
- Understand what they really want.
- Deliver just a little bit more than they expect every time.
We’ve created a handy value journey worksheet to help you generate ideas for moving your customers towards Raving FANS!
Onwards and Upwards my friend.
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