New Horizons: How to Diversify Your Small Business Growth

About this Event

Looking to grow your business this year by launching something new or reaching a fresh audience?

Our good friend and marketing expert Sophie Comas from RIMU Marketing is hosting a fantastic free masterclass all about business diversification — and we think it’s a must-attend.

Sophie will walk you through practical, strategic ways to diversify your business while staying true to your brand. Expect real-world insights, live case studies, and loads of tips you can action straight away.

What’s Covered:

• The Small Business Roadmap to Product Launch
• What diversification really means (and why it matters)
• Key trends influencing launches in 2025
• Why sticking with just one product can hold your business back
• How to validate your ideas (without spending a fortune)
• Building products that match your brand values — and what not to do
• How to market and sell your new product or service

How to Stay True to Your Brand When Diversifying

• Defining your core brand identity
• Balancing brand flexibility with integrity
• Messaging tips for connecting with a new audience
• Why visual consistency matters (a lot)
• An intro to brand architecture – what it is and how it helps
• Common branding pitfalls and how to avoid them

Sophie will also be sharing case studies to show how these strategies work in real life.

Who It’s For:

Perfect for small business owners planning to:

• Launch a new product or service this year
• Reach a new market or audience
• Grow their business in a smart, sustainable way

Find out more and register