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An Outside idea from Sara Southey : We have one life. Are you living it?

Hi there, it’s Sara from The Southey Way here. Not just a personal trainer. Working with you physically, mentally and emotionally to help you thrive and live your best life.Each and every one of us is different. Not even twins are the same.So why do we try and follow generic health, exercise and fitness advice?...
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An Outside idea: Start with the end in mind – Are you pushing rocks uphill?

In Greek mythology, a guy named Sisyphus was cursed to push a huge boulder up a hill; only for it to roll back down once he neared the top.The gods thought, with good reason, that there was nothing more dreadful than futile labour.Sad, right?Well, that is what many of us do in life.We wake up,...
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An Outside idea from Fiona Brennan-Scott : The Forgotten, Unheard Side

This will sound very odd, but when I was a little girl, I loved old men. Two factors influenced this. I grew up in a family pub in the outskirts of a large Irish town and retired men would frequent the lounge bar to meet and chat over slowly sipped pints and smoke their cigarettes....
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An Outside idea from Annie Hall : How far do you go to look at things differently?

A huge happy Friday morning hellooooo Thanks so much to Sarah and Pete for asking me to write the introduction to this weeks Outside idea.  I am Annie Hall from Phase Two Design. I specialise in designing Brands mainly for B2B businesses, I have over 30 years experience in branding and I work directly with...
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An Outside idea: Pretty things sell

‘If cats looked like frogs, we’d realise what cruel little bastards they are. Style. That’s what people remember.’ ~Terry Pratchett People love beautiful things – it’s both a social and biological phenomenon. Research actually shows that window views of landscapes can speed patient recovery in hospitals, aid learning in classrooms, and spur productivity in the...
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An Outside idea: Do you sell drills or holes?

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...
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An Outside idea from Simon Crisp : Be a little more green

It’s a great pleasure to deliver this week’s guest blog,  My name is Simon Crisp and I am the founder of Greenmachine. We specialise in Recycling old Tech and diverting it from landfill. We have decommissioned offices and warehouses all over the UK and have saved thousands of tons of tech from landfill. The idea...
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An Outside idea: Is your audience listening?

In a 2007 social experiment, one of the world’s greatest violinists, Joshua Bell, disguised himself as a busker and played for 43 minutes at a Subway station in Washington. Of the 1,097 commuters who passed by, only seven paused to listen. At the end of the experiment, Bell had collected just $37 – a lot...
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An Outside idea from Michelle Goulding : Put your big girl pants on

Oi! (as the Mols’ say)   I’m really honoured to be asked to open up this week’s Outside idea and to hopefully introduce some weekend dreaming into your lives – in the form of new adventures.I’m Michelle Goulding and I am your local trustworthy independent travel agent. In my previous life, I was tied to...
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Book Review : The E-Myth Revisited

The E-Myth Revisited explains why 80% of small businesses fail, & how to ensure yours isn’t among those by building a company that’s based on systems & not on the work of a single individual. “If your business depends on you, you don’t have a business – you have a job – and it’s the...
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