In Greek mythology, a guy named Sisyphus was cursed to push a huge boulder up a hill; only for it to roll back down once he neared the top.The gods thought, with good reason, that there was nothing more dreadful than futile labour.Sad, right?Well, that is what many of us do in life.We wake up,...Read More

This will sound very odd, but when I was a little girl, I loved old men. Two factors influenced this. I grew up in a family pub in the outskirts of a large Irish town and retired men would frequent the lounge bar to meet and chat over slowly sipped pints and smoke their cigarettes....Read More

‘If cats looked like frogs, we’d realise what cruel little bastards they are. Style. That’s what people remember.’ ~Terry Pratchett People love beautiful things – it’s both a social and biological phenomenon. Research actually shows that window views of landscapes can speed patient recovery in hospitals, aid learning in classrooms, and spur productivity in the...Read More

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...Read More

In a 2007 social experiment, one of the world’s greatest violinists, Joshua Bell, disguised himself as a busker and played for 43 minutes at a Subway station in Washington. Of the 1,097 commuters who passed by, only seven paused to listen. At the end of the experiment, Bell had collected just $37 – a lot...Read More

Oi! (as the Mols’ say)   I’m really honoured to be asked to open up this week’s Outside idea and to hopefully introduce some weekend dreaming into your lives – in the form of new adventures.I’m Michelle Goulding and I am your local trustworthy independent travel agent. In my previous life, I was tied to...Read More