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An Outside idea from Annie Hall : How far do you go to look at things differently?

A huge happy Friday morning hellooooo Thanks so much to Sarah and Pete for asking me to write the introduction to this weeks Outside idea.  I am Annie Hall from Phase Two Design. I specialise in designing Brands mainly for B2B businesses, I have over 30 years experience in branding and I work directly with...
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An Outside idea: Pretty things sell

‘If cats looked like frogs, we’d realise what cruel little bastards they are. Style. That’s what people remember.’ ~Terry Pratchett People love beautiful things – it’s both a social and biological phenomenon. Research actually shows that window views of landscapes can speed patient recovery in hospitals, aid learning in classrooms, and spur productivity in the...
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An Outside idea: Do you sell drills or holes?

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...
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An Outside idea from Simon Crisp : Be a little more green

It’s a great pleasure to deliver this week’s guest blog,  My name is Simon Crisp and I am the founder of Greenmachine. We specialise in Recycling old Tech and diverting it from landfill. We have decommissioned offices and warehouses all over the UK and have saved thousands of tons of tech from landfill. The idea...
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An Outside idea: Is your audience listening?

In a 2007 social experiment, one of the world’s greatest violinists, Joshua Bell, disguised himself as a busker and played for 43 minutes at a Subway station in Washington. Of the 1,097 commuters who passed by, only seven paused to listen. At the end of the experiment, Bell had collected just $37 – a lot...
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An Outside idea from Michelle Goulding : Put your big girl pants on

Oi! (as the Mols’ say)   I’m really honoured to be asked to open up this week’s Outside idea and to hopefully introduce some weekend dreaming into your lives – in the form of new adventures.I’m Michelle Goulding and I am your local trustworthy independent travel agent. In my previous life, I was tied to...
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Book Review : The E-Myth Revisited

The E-Myth Revisited explains why 80% of small businesses fail, & how to ensure yours isn’t among those by building a company that’s based on systems & not on the work of a single individual. “If your business depends on you, you don’t have a business – you have a job – and it’s the...
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An Outside idea from Renee Watson : Finding Fun in Failure

Curious? OK so I’m not talking about catastrophic failure, but like exercise, controlled failure, little and often can lead not only to innovation, but also to joy. Just take a moment to have a think about a moment in your life when you discovered something new, when you saw something amazing in nature or tried...
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An Outside idea: Who’s your avatar?

‘Know thyself, know thy enemy. A thousand battles, a thousand victories.’ Sun Tzu, The Art of War. Last week I talked about reframing the idea of selling into looking for people you can help. This week, I want to help you get clear on “the perfect person to help” A buyer avatar is a detailed...
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An Outside idea: The tyre company & the Irish beer

The tyre company that does restaurant reviews, & the Irish beer that keeps records of wacky stuff. Have you heard of the French tyre company that reviews restaurants? Michelin tyres came up with the Michelin guide to drive up demand for cars – and therefore tyres – by providing motorists with information about hotels and...
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