• Search for:Search Button
• My Account
• Checkout
• Contact
• Book a Call Now

• Networking
  • About Networking
  • Online Networking
  • Networking in Events
  • Networking in Speakers
• MASTERMIND9
• BUSINESS COACHING
• Events
  • Business Networking Events
  • Events by Networking in
• Workshops
  • POWER OF DREAMS FOR INDIVIDUALS
  • Power of Dreams for Corporate
• THE ALLIANCE
  • About The Alliance
  • Meet The Alliance
  • JOIN THE ALLIANCE
• About Us
  • Meet the Team
  • Making a Difference
    • Environmental Impact
    • Charitable Initiatives
    • Apply to Become a Charity Partner
• Blog
• Contact

Niching, steak, giraffes, pain points, focus, pebble, precision, and ease.

If you weren’t at the networking event on Wednesday, you probably feel a bit lost. But that’s okay; we’re here to catch you up.

The lovely Erica Mackay joined us to discuss ‘Why Giraffes Don’t Eat Steak.’

Her talk was all about getting more clients to your doorstep. Erica, a champion of efficient marketing, explained that waving steak at giraffes (aka targeting the wrong audience) is futile. Instead, find the lions who crave your steak, and they’ll come running!

Profound, right?  🙌

Erica Mackay took us through three steps to get clients knocking at your door:

1. Be aware that nobody cares. How can you get clients to pick you out of the crowd?
2. Understand that your product is there to solve a pain point and is niche by pain point.
3. You can target giraffes with steak. You can sell to anyone but understand their pain point and craft your messaging around it.

With marketing polls, riddles, and lots of insightful conversations, this Networking-in was definitely one of the best we’ve had in a while!

Remember: It’s not about chasing clients – it’s about becoming irresistible to the right ones. 🦒🥩

Check out all our business networking events.

First time coming? Use the code “FriendOfOi” to get a full discount.

site by motley.co.uk