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Niching, steak, giraffes, pain points, focus, pebble, precision, and ease.
If you weren’t at the networking event on Wednesday, you probably feel a bit lost. But that’s okay; we’re here to catch you up.
The lovely Erica Mackay joined us to discuss ‘Why Giraffes Don’t Eat Steak.’
Her talk was all about getting more clients to your doorstep. Erica, a champion of efficient marketing, explained that waving steak at giraffes (aka targeting the wrong audience) is futile. Instead, find the lions who crave your steak, and they’ll come running!
Profound, right? 🙌
Erica Mackay took us through three steps to get clients knocking at your door:
With marketing polls, riddles, and lots of insightful conversations, this Networking-in was definitely one of the best we’ve had in a while!
Remember: It’s not about chasing clients – it’s about becoming irresistible to the right ones. 🦒🥩
Check out all our business networking events.
First time coming? Use the code “FriendOfOi” to get a full discount.
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