Authenticity : An Outside idea from Charlotte Booth

Authenticity

‘Authenticity’ is a word which is used a lot when talking about business marketing. We all know it’s important to be ‘authentic’ as people buy from people.

But how many of us live up to it?

When writing your website, your blogs, or your company brochures how easily do you slip into ‘business speak’ and industry jargon?

Probably a lot easier than you think.

But how can you be authentic when using cliched similes, phrases and idioms. Phrases you would never use when with your mates down the pub.

It’s a safety blanket. To make it seem like you know what you’re talking about and to make you sound professional. But it doesn’t sound like you.

One of my first clients was so caught up in jargon, industry speak and sounding a certain way, it took me an hour to actually find out what she did for a living. The language she used to sound professional completely obscured who she was and what she did.

The key to being authentic, whilst at the same time being professional is to say what you want to say, the way you would say it to your mates at the pub. Clear, concise, to the point – and you know what? If swearing is your thing then that is sometimes OK too if it reflects you and works with the clients you are trying to attract.

Dr Charlotte Booth
Facebooktwitterlinkedinyoutube

Related Posts

Thanks for checking out our blogs!

Outside ideas is an entrepreneurial business growth company, & we're on a mission to help people & businesses grow.

Offering 1-2-1 Coaching, Mastermind Groups, Networking & access to a kick ass community – as well as business workshops & free resources.



Here's our upcoming events...


Here's some more of our latest blogs...

  • Networking in… goes ape!
    On Monday, 27th June, we had a physical Networking in… session at Go Ape in Bracknell, for a networking event […]
  • Start with the end in mind – Are you pushing rocks uphill?
    Start with the end in mind – Are you pushing rocks uphill? Pushing Rocks uphill I saw a post earlier […]
  • Know your avatar
    Know your avatar Do you remember the “Share a coke” campaign? They changed the “traditional” wrapping around the Coke bottle […]
  • 3 feet from gold
    3 feet from gold Business can be quite unfair. In Think and Grow Rich, Napoleon Hill writes about a man […]