Outside ideas

Are you ready to help a small business make a BIG impact online?

Do you love social media? Are you both creative and data-driven? The type who geeks out over engagement rates, ad results, and A/B tests?

If so, we think you’ll love this.

We’re looking for someone who gets excited by numbers and uses creative digital ads to generate a clear return on investment. You’ll plan, run, and optimise campaigns across Meta, Google, YouTube, and TikTok to drive leads and clients, owning budgets, targeting, funnels, and daily/weekly reporting on the Return on Ad Spend (ROAS).

If you get a kick out of testing, tweaking, and optimising, then that person might just be you.

🌟 About Us

“A small business is an amazing way to serve and leave an impact on the world you live in.” – Nicole Snow

We’re Outside ideas, a close-knit, international team of 8, united by our mission: to help people and businesses grow through Mastermind Groups & Business Coaching. We’re a small business with a big heart and even bigger dreams.

Our vibe is ambitious but human. We’re serious about performance, but we also genuinely give a sh*t about our team. We believe work should work for life, not the other way around.

🤝 About The Role

We are a small, rapidly growing business, meaning that our time is squeezed, and we need someone who can take ownership of their role and KPIs without too much supervision.

This is a hands-on, creative, and analytical role where you’ll manage our social channels, run paid ads, and ensure our message reaches the right people at the right time.

You’ll report to our Marketing Manager, supporting the strategy but taking full ownership of the day-to-day, posting, testing, tweaking, communicating and improving everything you touch.

Important Note: We are currently working with a small monthly ad budget, so we need someone who can make every pound count, test fast, learn fast, and squeeze maximum value from every campaign.

You will start by focusing on Meta (Facebook & Instagram) as our primary learning and optimisation platform. Once we are seeing consistent performance, we will scale into TikTok, Google Search, and YouTube campaigns, which you will also run.

👉 What You’ll Be Doing

- - - Own paid campaigns end-to-end: budgets, targeting, creatives, funnels, tracking, and daily optimisation
    - Test, tweak, and optimise (A/B on copy, creative, audiences, placements).
    - Report weekly on CTR, CPC, CPA, CPL, and ROAS with clear next actions.
    - Advise where, when, and how much to spend across platforms.
    - Maintain WordPress landing pages, pixels, events, and conversions.
    - Manage our social pages (LinkedIn, Facebook, Instagram, YouTube, TikTok): plan the content calendar, post/ schedule, repurpose winning ad assets, uphold tone of voice, and handle light community management (comments/DMs).
    - Create, edit, and optimise ad creatives using CapCut (or similar) and Canva/Figma; add clear hooks, readable subtitles, and strong thumbnail frames.
    - Cut talking-head clips into 20–35s edits; produce quote cards, before/after graphics, carousels, and simple motion graphics for tests.
    - Research competitor/inspiration ads in the Meta Ad Library and use them to optimise our ads.
    - Support the Marketing Manager on strategy; own the day-to-day delivery.

🌟 We’re looking for someone:

- - - With 2–4 years of running multi-platform ads with proof of leads/clients and Return On Ad Spend (ROAS).
    - Hands-on with Meta Ads, Google Ads (incl. YouTube), TikTok Ads Manager.
    - Who has built and optimised funnels, set up pixels, events, and UTM tracking.
    - Who has managed brand social pages and calendars, and repurposed content from campaigns.
    - Strong picture and video editing skills (CapCut, VN, Adobe Rush, or similar)
    - Ability to produce multiple creative variations quickly (not perfection-focused).
    - Comfortable editing rough clips, adding subtitles, and testing hook variations.
    - Exceptional attention to detail and strong written English.

📊 How We Measure Success

“If you can’t measure it, You can’t improve it” Peter Drucker

Your performance will be based on:

- - - Qualified leads generated and CPL (Primarily)
    - Growth in followers, reach, and engagement rate
    - Increased conversions and website traffic from social campaigns
    - Strong ROAS on paid ads
    - Consistent delivery of content and reports
    - Quality and insight of A/B testing and performance analysis

🎯 Our Target Audience

Our audience is made up of ambitious small business owners who are looking for structure, clarity, and accountability to grow their business and enjoy the journey.

They are typically:

- - - Business owners or founders from start-up to £3 million revenue
    - Based in the UK (and occasionally further afield).
    - Already generating revenue but want to grow sustainably.
    - Like helping other business owners, are community-oriented and value personal and professional development.
    - Interested in Mastermind Groups and Business Coaching

🧐 What We Mean by a “Qualified Lead”

A qualified lead is someone who:

- - - Owns or runs a business
    - Fits our ideal business owner profile, typically turning over £10k – £3m
    - Has expressed genuine interest in our offer, e.g. by signing up for a free session, attending an event, downloading a lead magnet, or booking a call.
    - Has the ability and intent to invest in coaching, masterminds, or structured business support.
    - Engages meaningfully, replies to follow-up messages, fills in forms properly, or asks relevant questions.

🤔 Why This Matters for the Role

You will need to:

- - - Understand this audience deeply, their goals, frustrations, and the transformation they’re looking for.
    - Use this clarity to refine targeting, creative tone, and calls-to-action across all campaigns.
    - Report weekly on qualified lead volume and cost per qualified lead (CPQL), not just clicks or impressions.

👉 Why You’ll Love Working With Us:

“Train your people so well they could work anywhere, treat them so well they wouldn’t want to.” – Richard Branson

We’re not your average company, we actually give a sht* about the people in our team.
We believe work should fit around life, not the other way around.

You’ll enjoy:

- - - A fully remote, flexible role (UK hours)
    - Unlimited holiday (yes, really)
    - A “Family First, Always” culture
    - Working with a small, supportive, purpose-driven team
    - Freedom to test, learn, and grow

🫶 Our Values

“Find people who share your values and you’ll conquer the world together.” – John Ratzenberger

We live and breathe:

- - - Growth Mindset – We believe we can always improve
    - Relationships – People come first
    - Ownership – We take responsibility and get stuff done
    - Wellbeing & Family First – Life happens, family matters
    - Teamwork – We win together
    - Honesty – We speak the truth, even when it’s tough

💬 A Word From Our Team

“Working with Oi for the last 2.5 years has been my best career decision ever! The company offers tremendous opportunities for personal and professional growth, with a culture that encourages continuous learning and development. Peter and Sarah are exceptional leaders – caring, innovative, and understanding. The support and mentorship I’ve received have significantly enhanced my skills and confidence, making Oi an outstanding place to grow my career.” – Laura Ayienga (Marketing Manager)

“Having worked in multiple roles and industries over the past 10 years, I can confidently say that working at Outside Ideas is by far the best job I’ve ever had. The entire team genuinely lives by our values, and Pete and Sarah are incredible leaders who set a fantastic example. Your hard work is not only openly recognised, but rewarded and celebrated, making you feel truly appreciated. Family always comes first, and we’re given the time and space to prioritise our loved ones and mental health. There’s a strong emphasis on personal and professional growth. You won’t be micromanaged and you won’t burn out. Instead, you receive the support and guidance to own your role, implement new ideas and shape the future direction of the company. If you want to be part of a team where you can grow and feel valued, Outside Ideas is the perfect place to be.” – Robyn Smuts (Operations Manager)

Natasha Headshot
“My time working at Oi, even when I was a part-time employee, has been an incredibly positive experience. From day one, I felt valued and treated like a full-time member of the team. I always felt heard and seen, which made a huge difference in my day-to-day experience. The leadership at Oi is truly phenomenal—they constantly push us to be the best version of ourselves, both professionally and personally. They create an environment where we’re encouraged to grow, yet always prioritize work-life balance, which is something I deeply appreciate. Overall, my time with Oi has been nothing short of amazing, and I’m grateful for the opportunity to be a part of such a supportive, dynamic team.” – Natasha Arendse (Sales Manager)

💻 Minimum Technology Requirements:

We’re an international company with a fully remote workforce. As a member of the team, you’re responsible for ensuring that you have constant access to:

- - - A stable internet connection: at least 50 Mbps download / 20 Mbps upload with reliable Wi-Fi. Gather (our virtual office) is bandwidth-heavy, so this is the bare minimum for smooth performance.
    - Power backup/relocation plan: In case of power outages or internet disruptions, you are expected to relocate to a suitable place where you can continue working without interruption.
    - A capable laptop: minimum of 8GB RAM (16GB+ preferred) and a modern CPU with 4 physical cores, like the following:
      - Any Apple Processor
      - 8th Gen Intel i3, i5 and up
      - 6th Gen Intel i7 and up
      - AMD 3000 series Ryzen 5 or 7
    - Two screens: either two monitors, or a laptop screen plus an additional monitor.

These are the non-negotiable requirements to be able to carry out your role effectively.

If you need to upgrade your setup, chat to us and we’ll see how we can support you.

🗂️ The Process

“Find a job you love, and you will never have to work a day in your life.” Confucius

If you’ve read this far, you’re our kind of person

To apply:

1. 1. 1. Write a short cover letter telling us why you’d love to join and share 2–3 links or screenshots of campaigns you’re proud of (results + your role).
    2. Record a quick 2–3 minute video introducing yourself and your proudest campaign.
    3. Attach your CV.

Shortlisted candidates will complete a fun, creative task and meet our team via Zoom.

We really look forward to receiving your application.

Pete / Sarah and Team Oi

Paid Ads & Lead Gen Superstar