Digital Marketing Trends in 2023 Did you hear about the #Breaking2 campaign by Nike back in 2017? Here’s how the story goes… The company came up with this brilliant marketing campaign that would go down in history and marketing books. Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy. They...Read More
Marketing on a budget Did you do the ice bucket challenge? Remember, the viral videos of people soaking themselves… The campaign created a ripple effect that spread around the world and was taken up by people including Obama, Bill Gates, the Beckhams, MarkZuckerberg, Selena Gomez and Justin Bieber. The key was social media. Friends would...Read More
