Digital Marketing Trends in 2023 Did you hear about the #Breaking2 campaign by Nike back in 2017? Here’s how the story goes… The company came up with this brilliant marketing campaign that would go down in history and marketing books. Nike brought together athletes Eliud Kipchoge, Lelisa Desisa and Zersenay Tadese in Monza, Italy. They...Read More
Common entrepreneur mistakes and how to avoid them When Scott Seamans first presented the idea of crocs to his friends George Boedecker and Lyndon Hanson, he was dismissed in seconds. They said they were ‘the ugliest pair of shoes’ they had ever come across. Even so, they admitted that they were ‘the most comfortable shoes...Read More
The secret to success during an economic recession What’s the number 1 streaming service for films and movies? There are probably a few you thought of, but I can bet you that somewhere on that list, you thought of Netflix. Netflix is one of the world’s leading entertainment services with 223 million paid memberships in...Read More
You can’t pour from an empty cup Let’s do a little visualisation exercise. Imagine yourself as a device, let’s say a phone… When your battery is at 100%, you are able to function fully. The brightness is up, and all the apps perform at their best! The people around you are happy with you, and...Read More
Cybersecurity and how to protect yourself from cybercrime Beware of tinder swindlers (and other online conning scumbags) Have you seen the ‘Tinder Swindler?’ It’s a shocking documentary that focusses on a group of women who were the victims of a conman they met on Tinder. Having collectively been conned out of millions of dollars, they...Read More
Adapting to change in life and business 5 ways to plan for life’s curveballs Everyone has a plan until they get punched in the face. I’ve always had a dream to run a marathon, but something has always come in the way. In 2020, that thing was COVID-19, and it scuppered my plans for the...Read More
7 ways to solve problems as a leader What’s the first thing that comes to mind when you hear the name ‘Steve Jobs?’ It’s probably Apple, right? And for a good reason… Steve Jobs changed the game for the industry. He led the Apple company in developing groundbreaking products, including the iPod, iPhone, and iPad....Read More
How to value yourself in business The story of dirty money & how to be confident in your self-worth At the start of a sell out business expo, a well-respected motivational speaker started his presentation in silence. Quietly, he took a £20 note from his wallet and held it high above his head. He paused...Read More
6 ways to improve your website traffic through Google Suppose you were looking for some information today. Where’s the first place you would go to? I’d bet it would be your phone. At the palm of your hands and within a few seconds, you’d have your answer. Or, to be more specific, you’d have 2...Read More
Prioritising in business How to make prioritising a priority in business In the 7 Habits of Highly Effective People, Stephen Covey tells the story of a professor who takes a jar and fills it up with big rocks. He holds the jar up for his students to see and asks them if it’s full. The...Read More
