In this session you will learn “Routes To Market – how to maximise the impact and return of your routes to market” with Julie Macken, Co-Founder of Neve’s Bees.
The session covers the ‘4 Ps of Marketing’ and the importance of optimal ‘Place’ and ‘Price’ for your product or service to maximise the impact and sales of your organisation.
Pricing your offering is one of the key ways your enterprise can bring in the money needed to prosper (and all the possibilities this extra money can enable you to deliver your purpose).
In this workshop, we will identify the different routes to market your business might choose and how best to price your solution in each of these cases.
If you’re a social entrepreneur who wants to better leverage the social or environmental benefit of your business or organisation to drive growth and scale impact, this one’s for you.