Think and grow rich book review


In this book review we’ll explore why Think and Grow Rich is among the top 10 best-selling self-help books of all time. 

The author, Napoleon Hill, was a journalist when he met Andrew Carnegie. He asked him how he became so successful but instead of answering, Carnegie asked Hill if he was willing to take time to study how successful people acquired their wealth. 

For 20 years, Hill studied and interviewed over 500 self-made millionaires, among them Henry Ford, Andrew Carnegie and Thomas Edison. Hill observed 13 common principles of action and he compiled his findings into the book Think and Grow Rich. 


As the title suggests, the main idea within the Think and Grow Rich is THINKING. 

You might be wondering – How can anyone get rich just by thinking? Isn’t action more important?

You’ll be right in both instances. But since thought precedes action, Hill posits that you should take time to get into the right mindset before you act. He writes:


“Riches begin with a state of mind, with definiteness of purpose, with little or no hard work.”


“Study any person who is known to be a permanent success and you will find that he has a Definite Major Goal; he has a plan for the attainment of this goal; he devotes the major portion of his thoughts and his efforts to the attainment of this purpose.”


Key Takeaways

Define your goal

“There is one quality which one must possess to win and that is definiteness of purpose, the knowledge of what one wants and a burning desire to possess it.”

In chapter 2, Napoleon Hill writes that desire is the starting point of all achievement. He states that to actualise your goals, you must begin with a burning desire for something definite. This is done by:

  • Deciding exactly what you desire
  • Establishing a definite date by which you intend to possess it
  • Creating a definite plan
  • Reaffirming your desires to yourself each day


Believe in yourself

The subconscious mind needs to believe that you can do something before you’re able to actually do it. This means that you must learn to have faith in yourself. Napoleon Hill suggests that combining desire, faith and the power of autosuggestion – repeating ideas to yourself in order to influence your subconscious mind – will help increase your faith in yourself.


Join a Mastermind group

In chapter 10, Napoleon Hill writes about the power of the mastermind. He states that in order to become successful, business people should form an alliance with a group of like-minded people. 


Avoid procrastination

Procrastination is among the 10 major causes of failure. Napoleon Hill claims that without exception, all successful people have the habit of making decisions promptly, and of changing them slowly. People who have no desire of their own are heavily influenced by the opinions of others, and are not likely to succeed. 


Don’t give up

Hill recalls the story of a wealthy young man who turns to gold prospecting. He buys a claim and machinery and sets it to work. For some time he finds gold in abundance but one day it dries up. Try as he might, he can’t find more gold and decides to sell up. He sells the claim and machinery to a local shopkeeper who brings in a geologist. The shopkeeper finds a huge seam of gold 3 feet from where the young man stopped digging. “Quitters never win and winners never quit”



Whilst some of the terminology is dated, Think and Grow Rich is a personal development classic and the foundation book on which books of the genre find parallels. I highly encourage you to read this book once, and if you take nothing else from it. The chapter on desire is fabulous.  


If you’d like to experience the true power of a Mastermind Group, try out one of our free taster sessions.

At Outside ideas, our Mastermind Groups are a beautiful concoction of peer group learning, support & accountability where a diverse group of business owners share their challenges, experiences & expertise in safe, secure & confidential spaces with 8 other non-competing but like minded masterminds

“It’s like having my own board of directors for my business” – Simon Crisp, Green Machine


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