By

Sarah mols

An Outside idea from Annie Hall : How far do you go to look at things differently?

A huge happy Friday morning hellooooo Thanks so much to Sarah and Pete for asking me to write the introduction to this weeks Outside idea.  I am Annie Hall from Phase Two Design. I specialise in designing Brands mainly for B2B businesses, I have over 30 years experience in branding and I work directly with...
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An Outside idea: Pretty things sell

‘If cats looked like frogs, we’d realise what cruel little bastards they are. Style. That’s what people remember.’ ~Terry Pratchett People love beautiful things – it’s both a social and biological phenomenon. Research actually shows that window views of landscapes can speed patient recovery in hospitals, aid learning in classrooms, and spur productivity in the...
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An Outside idea: Do you sell drills or holes?

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...
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An Outside idea from Simon Crisp : Be a little more green

It’s a great pleasure to deliver this week’s guest blog,  My name is Simon Crisp and I am the founder of Greenmachine. We specialise in Recycling old Tech and diverting it from landfill. We have decommissioned offices and warehouses all over the UK and have saved thousands of tons of tech from landfill. The idea...
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An Outside idea: Is your audience listening?

In a 2007 social experiment, one of the world’s greatest violinists, Joshua Bell, disguised himself as a busker and played for 43 minutes at a Subway station in Washington. Of the 1,097 commuters who passed by, only seven paused to listen. At the end of the experiment, Bell had collected just $37 – a lot...
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An Outside idea from Michelle Goulding : Put your big girl pants on

Oi! (as the Mols’ say)   I’m really honoured to be asked to open up this week’s Outside idea and to hopefully introduce some weekend dreaming into your lives – in the form of new adventures.I’m Michelle Goulding and I am your local trustworthy independent travel agent. In my previous life, I was tied to...
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