The E-Myth Revisited explains why 80% of small businesses fail, & how to ensure yours isn’t among those by building a company that’s based on systems & not on the work of a single individual. “If your business depends on you, you don’t have a business – you have a job – and it’s the...Read More
Curious? OK so I’m not talking about catastrophic failure, but like exercise, controlled failure, little and often can lead not only to innovation, but also to joy. Just take a moment to have a think about a moment in your life when you discovered something new, when you saw something amazing in nature or tried...Read More
‘Know thyself, know thy enemy. A thousand battles, a thousand victories.’ Sun Tzu, The Art of War. Last week I talked about reframing the idea of selling into looking for people you can help. This week, I want to help you get clear on “the perfect person to help” A buyer avatar is a detailed...Read More
The tyre company that does restaurant reviews, & the Irish beer that keeps records of wacky stuff. Have you heard of the French tyre company that reviews restaurants? Michelin tyres came up with the Michelin guide to drive up demand for cars – and therefore tyres – by providing motorists with information about hotels and...Read More
Hello there lovely, I’m Victoria Wright and ever since I was a child I have wanted to help people. When I worked as a research scientist I felt this wasn’t direct enough so I embarked on a journey that has me studying herbal medicine, health coaching and contemplative psychology. I now bring all of this...Read More
It’s no secret, I’m a big fan of business fables. Last month The Alliance committed to read The Go-Giver: A Little Story About A Powerful Business Idea by Bob Burg and John David Mann. The Go Giver joins a small but illustrious group of books that I’ve read cover to cover twice. It’s a quick...Read More
In Alice in Wonderland, Alice meets the Cheshire Cat and asks him for directions- She says, “Would you tell me, please, which way I ought to go from here?” To which the Cheshire Cat replies, “That depends a good deal on where you want to get to.” Alice: “I don’t much care where…so long as...Read More
Hello Dear Reader!It’s a real honour to be asked to submit ‘An Outside Idea’.I’m Daren Elsley and I founded Bollox Boxershorts to help raise awareness of Testicular Cancer. Our men’s health message underpins what we do. It is the foundation of our brand and without it the brand has no direction or purpose, they are...Read More
A story about goatsA while back, I found myself on the wrong side of the internet. I spent 4 tense minutes watching wild goats climb up a damn. The rock at the top contained mineral salts that the goats needed to stay strong and one wrong move would mean a deadly fall into the river...Read More
Hello Dear Reader! It is my absolute pleasure to be introducing this blog I’m a massive fan of Outside Ideas and what Pete and Sarah are achieving. At Twenty Eighty Online we design and build websites that aim to add value to businesses. One of the best books I’ve read for getting a great view...Read More
