June 16, 2022
An Outside idea: Client avatars

Know your avatar

Know your avatar Do you remember the “Share a coke” campaign? They changed the “traditional” wrapping around the Coke bottle to say ‘Share a Coke with…’ and a popular name. Essentially what Coke did was encourage people to buy a bottle of coke for their loved ones, with their name written on it. Clever! #ShareACoke...
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