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May 5, 2021

An Outside idea: Do you sell drills or holes?

Theodore Levitt (a Harvard economist) often said that ‘People don’t buy a quarter-inch drill. They buy a quarter-inch hole.’ In other words, people don’t buy products or services, they buy solutions to their problems.If you don’t know what problems your audience has or how you’re helping solve these problems, you might find it difficult to...
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An Outside idea from Simon Crisp : Be a little more green

It’s a great pleasure to deliver this week’s guest blog,  My name is Simon Crisp and I am the founder of Greenmachine. We specialise in Recycling old Tech and diverting it from landfill. We have decommissioned offices and warehouses all over the UK and have saved thousands of tons of tech from landfill. The idea...
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