Curious? OK so I’m not talking about catastrophic failure, but like exercise, controlled failure, little and often can lead not only to innovation, but also to joy. Just take a moment to have a think about a moment in your life when you discovered something new, when you saw something amazing in nature or tried...Read More
‘Know thyself, know thy enemy. A thousand battles, a thousand victories.’ Sun Tzu, The Art of War. Last week I talked about reframing the idea of selling into looking for people you can help. This week, I want to help you get clear on “the perfect person to help” A buyer avatar is a detailed...Read More